The Importance of Culture

If you are starting a business, you will think first about the product you want to create. You will devote most of your resources to building that product. However, that same product will emerge from a startup composed of human beings and driven by some form of energy and passion. This limited infrastructure can be described as “culture”.

Culture is to a startup what structure is to a corporation. A startup has very limited processes in place, making it difficult to know how to behave when something new occurs. Working on your culture can become the framework that replaces unnecessary…